In addition to the hot words, there are a large number of
search medium or smaller, the number of advertisers less bidder, the price is
also low keywords, they are usually used to capture the market segment users,
gathered long tail consumers, so called "Long tail words".
Hot words, long tail words pull low average cost, usually
advertisers buy keywords will remain in balance between the two, distributed in
Figure 3, near the diagonal position shown. Too much to buy long tail SEMServices in Pakistan words, hot words of the advertisers will be in the
upper left position in the figure, they can control the keyword click on the
very low level, but the number of consumers can be exposed to the limited, may
also be missed Some of the key aspects of consumer decision making.
This strategy is usually not as likely as advertisers to
expect, resulting in lower final acquisition costs. In contrast, advertisers in
the lower right corner of the figure, lack of long tail words, although the
effective access to the vast majority of the market demand and the user's major
purchase decision-making links, but the cost is usually higher, but also easy
to miss some Key market segments. In addition to the analysis of the entire
keyword purchased by each advertiser, the dimensions of the analysis can be
refined to each type of keyword purchased by an advertiser.
