Competing Product

As mentioned earlier, the higher the ad position, the higher the cost that advertisers need to pay. The higher the position on the left side of the curve in Figure 4, the more aggressive the bid strategy set by the advertiser for the keyword being purchased, and thus the higher the promotion cost. Of course, the promotion cost is also affected by factors such as the size of the purchase keywords, but the analysis into this part of the purchase is usually the size of the keyword competitors, so the analysis in Figure 4 did not this factor.

Figure 4 helps advertisers make judgments about the overall bid strategy for competing products. When the advertiser needs to adjust his bid strategy for competitive bidding, see Figure 5. The top bar in the figure represents the customer A using the brand observation model, and each bar under it represents a Digital Marketing Agency major product of interest, and the length of the bar represents the number of keywords purchased by the advertiser.

Each of the competing bars consists of blue, red and yellow patches: the blue part represents the number of keywords purchased by the competitor and the customer A does not have a purchase; The blank area on the side represents the number of keywords that the customer A buys and the competitor does not have to buy. The red and yellow parts are merged together to indicate the number of keywords purchased between client A and the competitor, and the red part indicates that the competitor's ad is ranked above customer A, and the yellow part indicates that the competitor's ad is ranked at the customer A under. Each color can correspond to the specific keywords and their ranking.